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Research papers

The implementation of L-O-V in Venezuela

This paper demonstrates the applicability of the L-O-V (List of Values) in Venezuela as a means of consumer classification, as well as the steps taken for its adaptation to the local context. To test initial applicability within the marketing...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Susana Arreaza, James Baskin, Gilbert Bergna, Orlando Riebman
Company: StatMark Group, S.A.
June 15, 1997
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Citation

Arreaza, Baskin, Bergna and Riebman (1997a, June 15). The implementation of L-O-V in Venezuela. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-implementation-of-l-o-v-in-venezuela